An optimised Google Places listing for your Gold Coast business is a must these days and it should be part of your SEO strategy from day one.
SEO is not a “set and forget” deal; it is an ongoing and ever-changing process that needs adjusting as the search engines change. When Google introduced its “Universal Search” metrics some time ago, the nature of their search results changed; your SEO strategy needs to change with it.
What is Google Places?
Google Places is a tool for local search, allowing people to easily locate and connect with businesses in the local area. You may know it as Google Maps.
Gold Coast businesses can claim a listing by providing proof of a physical business address; then the listing needs to be optimised, so that it features highly in Google search results for relevant search terms.
Impact On Search Results
Have you noticed how Google search results have been changing to gradually include more and more video, images, sub headings, links and maps, rather than the plain old text and link format? This has been creeping in for the past few years but it is more noticeable with the maps because they can really take up a lot of the page.
Much of SEO is about being high up on the first page of Google for a search term. With results taking up more and more space many results that used to figure highly have been pushed down the page; it’s becoming essential to be in the top few results on page one, so that you are instantly visible to visitors “above the fold” ( that’s before they scroll down.)
How Can You Get There?
Your Gold Coast business needs to claim and optimise a Google Places listing to have a chance of dominating results for a keyword phrase.
Optimising comes from making sure that you have listed the details of your business (address, telephone number etc) clearly and consistently; then filling in all the sections relating to your business opening times, parking availability, service area etc; then you need to start gathering reviews and, most importantly, citations.
Citations are the equivalent of back-links for your Google Places listings; the more citations you have the more authority your business is seen to have by Google. You can gather these by getting listed with business directories for example – making sure to keep your name and contact details consistent.
So you see that the parameters of Gold Coast business SEO are always changing; take the time to keep up to date and to make the necessary adjustments to your SEO strategy.
If you need any help with this contact Michael Hanson at Gold Coast Marketing Labs here.